Hi Khalid, thanks for your quick response. Let me look the links you shared. It is a great article. I recently had my first cruise trip toward to Costa Maya with Carnival Dream. During the trip, I joined the amazing both Maya culture and the ship itself. The trip inspires me to rethink Platform Practice. Since most of authors are working hard on Platform topic through the business/economics perspective, I choose to understand Platform as a Practice with Practice Theory perspective. The Platform Practice perspective focuses on the activity based on the Platform, not the Platform itself.

I think the Rixos case and Carnival Cruise case have common character which is great for researching the Platform phenomenon either for business-economic purpose or social-culture purpose. I am still working on my thoughts.

Thanks for your sharing and response. I have a feeling that your response is a ticket for me to join an intellectual camp.