Knowledge Heroes #1: Dr. BJ Fogg
Today (Jan 18, 2020) I went to Costco and bought Tiny Habits. The author Dr. BJ Fogg is the Director of Behavior Design Lab at Stanford University. BJ offers a simple tiny habit recipe as the below tweet within his book.
I read the book and created the following one:
After I finish housework on Saturday night, I will blogging for at least 30 minutes.
And this post is the first one.
Five years ago, I worked on a project called Knowledge Brand and serviced an innovate psychologist who is an expert on ecological psychology, personality psychology and innovation psychology. He is not a normal scholar because he developed several theories and used these as guide to invent many patented tools and methods, instead of writing papers. His inventions are powerful and attractive to many people.
At that time, his biggest challenge was to organizing many different theories, methods and products in a simple and clear structure for his potential customers. As his friend, I offered my help to him since I have worked on a long term project called Knowledge Brand System. First, I did a research on his intellectual network and figured out an approach to organize them with a suitable framework. Then, I suggested him to design a master brand for building a learning community. After that, I developed a knowledge certification program for him.
The process was a good learning experience for myself. When I researched the global knowledge certification cases, I selected three examples for the final report.
- FranklinCovey Co.
- Wenger Trayner Partnership
- Tiny Habits Academy
FranklinCovey Co. is a public listed company (NYSE: FC). A part of the company’s name “Covey” represents Stephen R. Covey who is the author of a famous book The 7 Habits of Highly Effective People. Wenger Trayner Partnership was founded by Etienne Wenger who is a social learning theorist and the author of “community of practice”. Tiny Habits Academy was founded by Dr. BJ Fogg and his sister Linda Fogg Phillips. The academy teaches people the Tiny Habits method for making good habits.
I called Stephen R. Covey, Etienne Wenger and BJ Fogg as Knowledge Heroes which is one of three types of heroes who change the world in their unique way.
- Business Leaders: Founders, entrepreneurs and managers who make great market impact.
- Social Changemakers: Non-profit founders, activists and social workers who make good social impact.
- Knowledge Heroes: Scholars, authors and artists who make unique epistemic impacts.
The Knowledge Brand System project focused on the epistemic impact section. Though I switched to the action-based creativity direction for nearly two years, it is worth sharing my private insights and case studies as my 2020 blogging habit!
The first Knowledge Heroes is BJ Fogg. He really changed my life. Watch his TEDx talk here:
Forget big change, start with a tiny habit!
