The term "Design" has too board meaning. Clayton Christensen’s case study is about manufacturing process design which is part of Business process re-engineering (BPR).

What's the difference between Designers and Business Strategists?

Someone mentioned Designers should be Researcher too. So, what's the difference between Designers and Researchers?

Are we talking about a practice called "DESIGN" or a professional role "Designer"? Do we share a same practice called "Design"?

What's the difference between "Logo Design (or Corporate Identity System Design)" and "Business Strategy Design"?