Why did I coin the new term “Thematic Engagement”?

Oliver Ding
2 min readSep 19, 2022

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I want to highlight the abstract aspect of social practices: Concepts or Themes.

Photo by Nick Fewings on Unsplash

On July 20, 2022, I started writing an introduction to the Project Engagement approach (v2.0) in Chinese. The thesis was finished on July 30, 2022.

It’s a 116-page file with the following three keywords: Significance, Complexity, and Genidentity. You can find a summary in Project Engagement (v2.1) as an Innovation Approach.

The thesis was organized into the following five parts:

  • Part 1: Project, Projecting, and Activity
  • Part 2: Significance
  • Part 3: Complexity
  • Part 4: Genidentity
  • Part 5: Rethinking Activity Theory

Part 5 of the thesis is the outcome o re-learning Activity Theory. I discovered the following pairs of keywords for discussions:

  • Concepts and Themes
  • Project and Platform
  • Culture and History
  • Context and Settings

Finally, I made a “meta-framework” for the Project Engagement approach (v2.1). See the picture below.

The meta-framework is formed with two sets of keywords:

  • Activity, Concept, Culture: this set of keywords is discovered from Andy Blunden’s approach.
  • Actor, Settings, Society: this set of keywords is discovered from the Project Engagement approach.

I also highlight nine theoretical concepts of the Project Engagement approach (v2.1).

I use the picture below as a metaphor for the Project Engagement Approach (v2.1).

  • Balloon: Concepts or Themes. It refers to the abstract aspect of social practices.
  • Chair: Materials. It refers to the concrete aspect of social practices.

Both the “Project Engagement” approach and the “Themes of Practice” approach emphasize the abstract aspect of social practices: Concepts or Themes.

  • Traditional craftsmen only focus on the concrete aspect of social practices: materials.
  • Contemporary knowledge workers have to deal with a web of concepts or themes.

Since my primary focus is Contemporary knowledge workers, I coined the new term “Thematic Engagement” to highlight the abstract aspect of social practices.

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Oliver Ding
Oliver Ding

Written by Oliver Ding

Founder of CALL(Creative Action Learning Lab), information architect, knowledge curator.

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