This is a new trend of platform-based social practice: a new way of publishing a new kind of practical knowledge.
Traditional approach: books - publishers - offline training. I called it P-chain.
Emergent approach: long blog posts - platforms - templates - online workshop. I called it B-chain.
This idea is part of my research project:
Once Upon A Whiteboard
Check out the area of sub-project 7 "The Knowing-for-us Practice" on the board.