Thx for highlighting this issue. Three weeks ago, a small firm redesigned the SWOT with the situational perspective and mind maps. They named it Meta-SWOT. https://miro.com/miroverse/meta-swot/
They defines a set of concepts for Meta-SWOT, for example:
1. Core Strength
2. Static Strength
3. Dynamic Strength
4. Outside Threat
5. Boundary Threat
6. Insider Threat
7. Opportunities as Pains
8. Opportunities as Gains
9. Out-of-Reach Opportunity
I adopt these new concepts and put them in a meta-diagram called WXMY. The result is the diagram below: SWOT without W.
This is a radical approach to reinvent the SWOT framework. Since we define Opportunity as a fit between Firm and Environment, we can consider Strengths/Weaknesses as one dimension. Weaknesses could be understood as negative strengths.
If we remove the W, we can apply the WXMY meta-diagram to visualize the new framework:
1. Container X: Strengths/Weaknesses
2. Container Y: Threats
3. Container Z: Opportunity
There are three types of fits between X and Y: Opportunities as Pains, Opportunities as Gains, and Out-of-Reach Opportunity.
You can find the SWOT without W here:
